A new image for Germinal products

The new packages have a new range of features: a light background with a subtle line to render the wrapping more elegant, crisp photographs and ample space dedicated to the products’ features. With these new packages, we hope to highlight the each item’s special characteristics by providing clear, basic and certified information.

Having been designed to create a direct dialogue with our consumers, these new packages clearly call attention to each product’s distinctive features, with a specific area dedicated their benefits. The selected colour coding focuses upon the word BIO, as a clear reference to the long held tradition in the organic sector that distinguishes the Germinal brand. Ample space has also been dedicated to our “Nourish your health” slogan, a philosophy that guides each of our company’s decisions.

All Germinal products will soon be found on the market bearing this new look.

Mangiarsano Germinal Group has renewed its corporate image.

The old logos have given way to a new means of communication, one which places the focus of each message upon the white background with red and black text that characterizes the company’s new image.

All of the institutional materials and letterheads have been revised according to the guidelines of this new corporate image.